Compass · the signal layer
What changed · what's working · what's broken — and what to do next
COMPASS · revenue
Revenue MTD
$84.2K
▲ 12.4% vs same day last month
COMPASS · pipeline
Active deals
17
— 2 closing this week · $42K weighted
COMPASS · retention
30d retention
73%
▼ 1.2 pts · cohort 04-05 underperforming
COMPASS · ad spend
Meta CPM
$28.40
▲ 38% · runbook ready · pause?
Anomalies 3 open
all anomalies →
Meta CPM up 38% in 6 hours · ROAS at 1.2 (target 3.0)
Cabinet refacing close-rate dropped from 31% → 19% week-over-week
SMS open-rate variance 2σ above baseline · Saturday cohort
Recommendations 5
all recommendations →
→ pricing
Raise refacing base price 8% — margin compression detected
Last 12 jobs averaged 27% margin (target 32%). Comp set in market raised pricing 6-9% in Q1.
Est +$3.2K/mo at current volume.
→ acquisition
Shift $1.8K/wk from Meta to Google Search · ROAS gap
Google Search ROAS = 4.7, Meta ROAS = 1.2. Search budget capped at impression share 78%.
Est +12 leads/wk at lower CAC.
→ retention
Trigger 6-month follow-up touch · 142 customers eligible
Cohort with this touch shows 2.1× repeat-job rate. Currently no automated trigger.
Est $11-14K reactivated revenue.
Customer cohorts · retention by month
deep dive →
CohortM1M2M3M4M5M6
Nov 2025
948681767371
Dec 2025
9284787472—
Jan 2026
95888377——
Feb 2026
918073———
Mar 2026 ⚠
8771————